EFJohnson: Participation in Mexico Trade Mission was a Positive Experience

Guest blog post by Mr. Rudy Torres, Director of International Business for all Government Public Safety Radio Communication for EFJohnson Technologies of Irving, Texas.

Established in 1923, EFJohnson has a long history of providing mission critical communication solutions and is one of only three companies in the land mobile radio industry today that has developed a full line of Project 25 products. EFJohnson focuses on delivering the highest quality, innovative, and cost-effective Project 25 solutions for public safety, military, and government entities.

Being a representative on the trade mission to Mexico was a very positive experience. The inclusion of small and medium business was very important to us. Secretary Pritzker provided equal access to all companies on the mission regardless of size. It was a great opportunity for a medium company like ours to show its agility and focus to an audience normally reserved for larger companies.

Secretary Pritzker’s commitment and presence at all functions brought out the higher levels of government officials and administrators. All participating companies were provided access to key policy makers and business leaders. Secretary Pritzker also opened her personal network of business associates and introduced the delegation to top leaders of the business community both in Mexico City and Monterrey.

The networking among companies on the mission was an added value. We were able to find companies that complimented our technology and on one occasion we did a joint presentation to a high level government customer.

I was also impressed with the local support from the Commerce Department representatives. They acted as translators, took copious notes, and served as business partners to companies on the mission. At the end, they conveyed their appreciation equally to each participating company for their business.

Involvement in the trade mission enabled us to further develop existing relationships and to establish new ones as we continue to expand our business in Mexico.