As her PAGE Signature Initiative, Debbie Sterling is working to introduce girls to STEM through a variety of mechanisms, including a web video series now in production that highlights the exciting opportunities STEM provides for girls. Called “Toy Hackers,” the show is about an ethnically diverse group of kid engineers (three girls and one boy) who create inventions by hacking toys together to solve real-world problems. Based on the popular "toy unboxing" and "toy narrative" memes on YouTube, the show is a hilarious, story-driven take on introducing STEM concepts to kids. The show features empowered engineering role model characters and DIY bonus content, where kids around the world can follow along and build their own working inventions with common household objects. The show will launch on YouTube this fall.

BIO

Debbie Sterling (official biography) is the CEO and Founder of GoldieBlox, an award‐winning toy company on a mission to “disrupt the pink aisle.” An engineer and entrepreneur, Sterling has made it her mission in life to tackle the gender gap in science, technology, engineering and mathematics. Sterling was named TIME's “Person of the Moment” and Business Insider's “30 Women Who Are Changing the World” and is regarded as one of the leaders of the movement toward getting more girls interested in engineering and technology.

GoldieBlox has been named one of the “Most Audacious Companies of 2014,” by Inc. Magazine, one of the “World’s Most Innovative Companies of 2014” by Fast Company, “Educational Toy Of the Year 2014” and “People’s Choice Toy Of the Year 2014” by the Toy Industry Association. In January 2014, GoldieBlox beat out more than 20,000 businesses in a contest run by Intuit to become the first‐ever small business to air a commercial during the Super Bowl.