PAGE Video Series: Daymond John

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PAGE Ambassador – Daymond John of FUBU

Presidential Ambassador for Global Entrepreneurship (PAGE) and founder and CEO of FUBU, Daymond John speaks about his Signature Initiative on improving financial and digital literacy.
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Daymond John: I'm Daymond John. I'm the CEO and founder of a company named FUBU. I also own several other fashion companies. I'm also an angel investor on ABC's Shark Tank. Being somebody who was associated with the White House and the President on such an amazing initiative -- you know, it really hasn't soaked in yet, but I think it's going to put me on a bigger platform where I can even help more people, which is just amazing. I've been focused on many things to give the underserved opportunity. First of all, hope. You know, it's not necessarily where you live. It's the poverty of the mind and that's usually handed to you because of that environment. And once I give them the hope and understanding that they can do it, then I want to try to give them some of the financial literacy that they need, as well as the digital literacy to understand that with that smart phone, they can have access to the entire world and be able to explain to people what they have to offer. And everybody has something to offer. The idea of, you know, being an entrepreneur -- it is the DNA of this country. Because being an entrepreneur affords you opportunity. And in many countries that I've been to, people don't have opportunity. They may still be an entrepreneur, but there's no formal setup of an entrepreneur. They're going out and selling their goods in the streets and they're not thinking about a larger business and employing people and being part of the community in a certain way. They're just thinking about surviving. And these days, with technology and with, hopefully, the education that we'll share with them and some resources, they'll understand that they're not there just for a week, or for a month. They're there forever and they can provide for their family as well as their community and other families and that just lifts everybody up at the same time.
 

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