U.S. exports reached a record $2.3 trillion in 2013 and support a record 11.3 million U.S. jobs. Thousands of companies across the country made exporting a strategy to growing their business and in fact, exports have driven the economic recovery and job creation in a number of U.S. cities. Because of the critical role of exports, the Department of Commerce recently launched the next phase of the National Export Initiative, NEI/NEXT. Building on the success of the National Export Initiative, NEI/NEXT is a new customer service-driven strategy with improved information resources that will help American businesses capitalize on existing and new opportunities to sell Made-in-America goods and services abroad.

As part of this effort, U.S. Department of Commerce Secretary Penny Pritzker visited the Qualcomm headquarters in San Diego, Calif. yesterday, where she led a roundtable discussion on the importance of U.S. exports with the “Global San Diego Export Plan” team. This plan, which aims to integrate exports into San Diego’s economic development strategy, is being developed in close consultation with the Commerce Department's International Trade Administration (ITA) and the Brookings Institution’s Metropolitan Policy Program.

During the roundtable discussion, Secretary Pritzker met with local private and public sector leaders and learned more about the success of their export strategy and the challenges they still face. The partnership-driven export and investment strategy has made a big impact on the San Diego economy, but there are still more areas and opportunities for growth. One of the key objectives of NEI/NEXT is to promote exports as an economic development priority for communities across the country. San Diego’s export plan is an excellent example for how other cities and metropolitan areas across the country can partner with businesses and government to better facilitate exports.

Roundtable participants also spoke about the practical challenges they are facing including the role of small and medium sized businesses, infrastructure, retaining talent and branding. Secretary Pritzker discussed Department of Commerce resources and ways the Department and ITA could provide assistance to businesses and the Export Plan team to help overcome some of these challenges.

Since the launch of President Obama's National Export Initiative in 2010, the United States has seen strong export-driven economic growth and has broken export records four years in a row. Increasing U.S. exports remains a top priority for the Obama Administration, and the Commerce Department is ready to assist San Diego and other communities in making the most of their exporting potential.