Ed. note: This post is part of a series highlighting the upcoming Hannover Messe Trade Show April 25—29, 2016. This series will highlight U.S. exhibitors that will participate in the world’s leading trade fair for industrial technology.

Guest blog post by Kathleen Mullins, Marketing Specialist at Proton Onsite

This is not your first time at Hannover Messe. What factors influenced your decision to come back this year?

Historically, Hannover Messe has been a success trade show for Proton OnSite. We have benefited from the value-added services offered by the show organizers and associated organizations. This show is an outlet for Proton to promote its brand and target appropriate audiences for lead generation.

Why is the Energy and Mobilitec pavilion a natural home for you?

This exhibit is especially appropriate to highlight our PEM electrolysis expertise. Our products are used in hydrogen fueling, energy storage, the power plant industry, the laboratory market, the semi-conductor market, metal fabricating, military applications, and meteorological applications. Thus, Proton OnSite's robust portfolio of hydrogen generation solutions is well suited for audiences visiting this pavilion.

What do you hope to accomplish at Hannover Messe?

Our goal is to leverage the platform that is Hannover Messe for lead generation, networking and brand promotion. We aim to identify opportunities where we can close business through either direct sale or through channels via distributors and representatives.

When and how did your company begin exporting? What countries do you have experience exporting to?      

Since 1996, Proton OnSite has been developing and applying hydrogen technology in creative and practical ways that best meet the diverse requirements of our customers. Proton OnSite has experienced continued commercial product revenue growth resulting in substantial contributions to U.S. efforts to increase exports. Our strategy is to grow our international business which will result in increased export sales, and as a recipient of the President’s 2015 E Award for Export Success, we have proven that we are successful at doing just that.  Exporting is a vital component to the strategy of Proton OnSite’s market segmentation and diversification efforts. We have met with US Commercial Service representatives from several countries to understand more about their respective markets and meet with potential partners. Exhibiting an impressive install base (2500+ units fielded globally), Proton OnSite’s gas generation equipment to supports customers in over 75 countries.

What impact has exporting had on your company? What advice do you have for other American companies looking to start exporting?

"Proton OnSite has always valued the role export has played in expanding our business. It is our goal that as we continue to grow, we will leverage our exclusive focus on customer solutions industry leading experience, high quality products and attentive service to assure future success". - Robert J. Friedland, President and Chief Executive Officer of Proton OnSite. We encourage other companies to reach out to their local and state representatives to learn more about how they can get involved in supporting the growth of U.S. export through the sale of their products.