Ed. note: This post is part of a series highlighting the upcoming Hannover Messe Trade Show April 25—29, 2016. This series will highlight U.S. exhibitors that will participate in the world’s leading trade fair for industrial technology.

Guest blog post by Nikki Henningsen, Marketing Manager at DENT Instruments, Inc.

This is not your first time at Hannover Messe. What factors influenced your decision to come back this year?

We continue to look for new business opportunities in European markets. Hannover is the best way to expose a large number of people to the DENT product line and our business.

Why is the Energy and Mobilitec pavilion a natural home for you?

DENT Instruments will be exhibiting in the USA Pavilion with other companies from the United States.

What do you hope to accomplish at Hannover Messe?

We hope to connect with new European customers who are looking for solutions to their energy management issues. Energy reduction has become a global issue and we believe our products offer cost-effective ways to measure energy consumption.

When and how did your company begin exporting? What countries do you have experience exporting to?      

Our company has been exporting for many years. We export all over the world, including Europe, Asia, South America, and Africa.

What impact has exporting had on your company? What advice do you have for other American companies looking to start exporting?

While the majority of our business is domestic (within the United States), a fair portion of our business is done overseas. Other companies that are looking into exporting to begin by researching the rules and regulations associated with exporting. Every country has its own requirements as far as receiving products and the kinds of products that can be received. It’s important to know regulatory requirements ahead of time to ensure the process goes smoothly.