Ed. note: This post is part of a series highlighting the upcoming Hannover Messe Trade Show April 25—29, 2016. This series will highlight U.S. exhibitors that will participate in the world’s leading trade fair for industrial technology. 

Guest blog post by Jeff Lamb, President, OptiLedge LLC

This is your first time at Hannover Messe. What factors influenced your decision to participate this year?

The fact that the USA is the Partner Country and the chance to be within the USA Pavilion are key factors that have drawn us to attend Hannover Messe for the first time this year.

Why is the Industrial Supply pavilion a natural home for you?

Our product is a consumable used by a wide variety of industries, so Industrial Supply is really a natural home for us.

What do you hope to accomplish at Hannover Messe?

We hope to expand our sales in Europe, raise further awareness of our product and potentially expand into new markets.

When and how did your company begin exporting?

We have been exporting since our original founding in 2009. We have exported to China, Canada and Mexico, but also have licensing arrangements set up in the Czech Republic, Australia and China.

What impact has exporting had on your company?

Because international sales make up more than half of our activity, exporting has been integral in the success of our business. Without our international operations, our company would not survive. Even though we are a very small company, we are very active internationally. We believe that companies that can effectively compete domestically and also compete internationally.